Bill O'Leary came Grenzebach Glier and Associates (GG + A) in the March of 2011, as Senior Vice President and Managing Director of strategic communications. He is the Executive Committee.
Before he to GG + A Bill served as Chief Marketing Officer and Associate Vice President for marketing communications in the Office of development at Georgetown University, a position the he from 2007 to 2011 place. Bill was responsible for developing and executing marketing and strategies in the University, with a focus on alumni, parents, donors and other constituents in Georgetown. Bill manages a team of 35 professionals, overseeing all aspects of marketing and communication, research and analysis, special events and donor stewardship. He was a leader in the University seek to develop, position, and start a 1.5 billion dollar capital campaign, as well as the structuring and positioning of the Georgetown primary scholarship initiative, the 1789 scholarship imperative. Bill developed and that implements global forum, the world, politicians to leading an annual Conference Georgetown faculty and alumni topics of international importance discuss distinguished Georgetown to win.
"Our customers are looking for to help you advice from us, they integrate evidence based, data-driven communication in their overall efforts to enhance donor commitment and increase fundraising success," says John Glier, Chief Executive Officer of GG + A. "under Bill's leadership is GG + A even better positioned"", to provide such strategic advice and consulting."
GG + A 50 years experience philanthropic advice and guidance to the procurement of not for profit organizations is the basis on which our strategic communications services are offered. Our deep knowledge of the needs, requirements and challenges of higher education, academic medical centers, arts organizations and interest groups gives us an advantage in the communication, marketing, and research offers advice to clients.
"We are obsessed by helping our customers to tell their story in a compelling manner, to the right target groups, in the right places and at the right time." But this is not only a problem for a Director of communications, to solve. An effective and strategic approach for the communication an organization have to work together, answer some key questions: who are we? Where are we headed? How are we positioned in the market? Who's our audience? What they know or understand about us? How we hire the best them to? How can outreach and communication help us achieve our business goals? What activities help us to achieve these goals? "GG + A works with its customers to answer questions and develop actionable marketing and plans."
GG + A provides a full range of marketing and services, including:
Strategic communications planning
Audience research and analysis
Strategic communications planning
Advancement communications review
Messaging and write
Before he his career in the direction of higher education advancement, instead of Bill different positions in the area of financial services and the Federal Government. From 2002 to 2007, Bill served as Director of corporate marketing at Fannie Mae, managing a team of 12, which works as an in-house consulting and marketing agency. His team worked with Fannie Mae lenders to develop effective marketing strategies, to better understand, research, data and analysis with target and reach consumers. Previously Bill as Vice President for national and international consumer marketing for Citibank and Senior Vice President, marketing and operations, with Bid4Assets, Inc., a company, the online auction. Bill began his career as lead press advance serve in the Office of planning and progress for the White House during the Clinton administration. During this time, he was Deputy Director in the Office of public affairs, policy evaluation and research work for the United States Securities and Exchange Commission for SEC Chairman Arthur Levitt.
Bill has a master's degree in business administration from the Georgetown University McDonough School of business, a master's degree in creative writing from the Johns Hopkins University and a Bachelor's degree in English from the University of Massachusetts, Amherst. It serves the Board of advisors of the College of Humanities and fine arts for the University of Massachusetts, Amherst.
Grenzebach Glier and Associates (GG + A) is a global philanthropic management consulting, consultant of the not-for profit organizations who want to be their fundraising campaigns and programs to the next level of the operational and financial performance. GG + A clients include educational institutions, companies in the healthcare, arts and cultural organizations, and also global non-governmental organisations. Services include feasibility studies and counsel, comprehensive development program reviews, advancement communication strategy, development and counsel, advancement services counsel and analytic solutions to the prospect of administrative processes streamlining and improving the fundraising success.
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